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Consumers perceive and accept many brands within a certain trade group in different manners. The image fundamentally expresses a means a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the firm can build a competitive advantage because of its brand.


The image fundamentally expresses a method a consumer thinks about the feelings positioning of brand and the brand the brand arouses when it is thought about by the consumer. On the basis of these characteristics, which the consumer associates with the brand, the firm can build a competitive advantage for its brand.


Many people are confused about the relationship between branding placement and ” ” as well, it is because they confuse branding” itself with brand development and control measures. It is very straightforward; the essence of brand management is to join your own opinion about yourself and other people's views about you . View points of Brand recognition is how a man sees himself, brand placement is this person describes himself and brand awareness is how others look only at that individual.