Brand Management is a more tactical and more extensive task than marketing alone of any business. This really is one instance of brand management and is placed under Brand Management Architecture. This management includes instilling a certain level of assurance in the thoughts of present customers that the quality they expect from the line of products of this brand can be expected to continue. This is the reason nearly every company has a department searching for infringement of their brand.
That is corporate homes spend millions of dollars annually marketing their brand all around the globe. An established brand will find favor among consumers that will be willing to trust a brand new product under precisely the same brand without many questions. Brand management will reach all the above mentioned points efficiently and may also make the brand stand out when set among other competitive brands. This makes brand management even more difficult, and at precisely the same time, gets the confidence of the consumer more easily.
This has been known to raise sales by comparing the product making architecture of brand a brand that was correctly handled more favorable in the eyes of the investor. People from another country will trust the Residency Hotel even though they haven't been there only on account of the mom brand the - 'International Hotels' group.